Janice Cervera Christie

A community space that explores what it means to live a cleaner life.

The Laundromat is a community space powered by wind and solar offering 24/7 laundry and a sustainability retail shop outfitted with bulk refill stations, clothing repair services + donations, and everyday household products that curb harmful lifestyle routines. The space encourages us to take care of our two homes ~ the earth and our body. 

My Role: Partner + Consultant

Partner with the owner to develop, launch and run the Germantown Laundromat, a 24/7 wind & solar powered laundromat + sustainability shop that explores what it means to live a cleaner life, for our bodies and the planet. Handled product research and orders for the shop, website maintenance, assisted with social media, marketing initiatives, community events and other business development needs.

Partner with owner to develop, launch and run a wind & solar powered laundromat + sustainability shop.

Manage product orders for the shop which includes regular communication with new/current vendors.

Research new products that align with our brand mission and values.

Maintain business website + online shop with product information, photography, calendar events & collaborations.

Assist with social media, marketing initiatives, community events, and other business development needs.

My Role: Production Coordinator with The Bees and Honey for Target.

Work closely with the Knock agency to produce photo shoots for Target in-store marketing, website and advertising imagery.

Photographers include Tom Schirmacher, Chris Craymer, Koto Bolofo

My Role: In-House Brand Producer / Art Buyer for Fall 2013 Advertising Campaign shot on location in Brooklyn, NY.

Photography Sebastian Kim / Set Design Molly Findlay

Styling Brad Goreski

Art Direction Phillip Duncan

Production The Bees & Honey

Kate Spade New York handbag collaboration with stylists Emily Current & Merritt Elliott.

My Role: In-House Brand Producer for campaign shoot on location in California.

Photography and Motion by Koto Bolofo / Set Design Charlie Welch

Styling Emily Current & Merritt Elliott

Creative Direction Theresa Canning Zast / Art Direction Allison Henry Aver 

Production The Bees & Honey

My Role: Production Coordinator for Vince Fall/Winter 2015 Ad Campaign

Photography Lachlan Bailey

Models Josephine Le Tutour & Arthur Gosse

Styling Clare Richardson

Hair James Pecis

Makeup Romy Soleimani

Production The Bees and Honey

My Role: In-House Brand Producer for Spring 2013 ad campaign shoot

Photography Sebastian Kim / Cinematographer Anton Esteban

Set Design Maria Santana / Styling Brad Goreski

Creative Direction Katia Kuethe / Art Direction Phillip Duncan

Production The Bees & Honey

My Role: Producer / Art Buyer for Kate Spade Lenox tabletop advertising 

Gardner Street Collection: 

Photography Anita Calero / Prop Styling Elizabeth Maclennan

Art Direction Yael Eisele and Katie Evans

Japanese Floral Collection:

Photography Aaron Dyer / Prop Styling Elizabeth Maclennan 

Styling Sarah Conroy

Art Direction Yael Eisele and Meghan Eplett

Kate Spade New York Signature Spade handbag collection campaign

My Role: Brand Producer / Art Buyer 

Photography & Motion Koto Bolofo / Set Design & Props Maria Santana

Concept & Art Direction Dana Lucas & Allison Henry Aver 

My Role: Producer for Kate Spade New York illustrative collection shoot in collaboration with Garance Doré.

Photography Ben Weller / Set Design Gille Mills

Styling Brad Goreski 

Art Direction Marissa Kraxberger and Katie Evans

My Role: Producer for Nine West Spring 2015 Campaign

Photography Catherine Servel

Styling Melissa Ventosa Martin

Set Design Andy Harman

Old Navy Fashion Lookbook & In Store Marketing

My Role: Production Coordinator with The Bees and Honey for Old Navy

Photographers include Tom Schirmacher and Kate Powers

Seasonal Online Editorial Photography

My Role: Brand Producer / Art Buyer

Photos included from top to bottom were taken by the talented photographers:

Daemian Smith & Christine Suarez

Aaron Dyer

Nathan Kraxberger

My Role: Production Assistance for Kate Spade Spring 2013 fashion presentation.

Provided backstage production support for the Kate Spade Public Relations team during the Spring '13 fashion week presentation and oversaw the photography of all models for brand press usage. 

My Role: Brand Producer / Art Buyer for Kate Spade seasonal collateral marketing photo shoots.

Photographers include Ben Pogue and Arnaud Pyvka.